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PESTEL is a framework used to analyze the external factors that can impact an organization. PESTEL stands for:

  • Political: Political factors include the laws, regulations, and policies that can affect an organization's operations, such as tax laws, trade agreements, and government stability.

  • Economic: Economic factors include economic conditions and trends that can impact an organization, such as inflation, interest rates, and economic growth.

  • Sociocultural: Sociocultural factors refer to the values, beliefs, and attitudes of a society, as well as social trends and demographics. These can affect an organization's operations and marketing efforts.

  • Technological: Technological factors include the availability and advancement of technology, which can impact an organization's operations, products, and marketing efforts.

  • Environmental: Environmental factors include the natural and man-made factors that can impact an organization's operations and reputation, such as climate, natural disasters, and pollution.

  • Legal: Legal factors include the laws and regulations that can impact an organization, such as labor laws, health and safety regulations, and intellectual property laws.

PESTEL analysis is often used as a tool to help organizations understand the external factors that can impact their operations and make strategic decisions. It is typically used as part of the strategic planning process and can help organizations identify opportunities and threats that may not be immediately apparent. PESTEL analysis can be applied to a variety of organizations, including businesses, governments, and non-profits.



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